Poster, International advertising exhibition, by Frederick Charles Herrick, 1920

This poster was commissioned by the Underground Electric Railway Company in 1920. As well as encouraging travel to the International Advertising Exhibition at the White City, the image reminds advertisers to make use of the promotional spaces available at stations. The image features a range of characters from advertising campaigns popular in the 1920s, many of which are still recognisable. The Bisto Kids, Mr Punch, Johnnie Walker and Bibendum the Michelin Man are all waiting patiently on the platform. The little dog is Nipper, who was taken from the painting 'His Master's Voice' and used as the Gramophone Company's trademark. He is now known as the trademark and namesake of associated company H.M.V. Others include, Cardinal Furniture Polish (or Cardinal Wolsey Shoe Polish), Kodak Girl, Pears Soap Tramp, Rowntree’s Coca Nibs Kids, Skipper Sardines, Punch, VIM, Youngers Beer Man and Guinness Face. Wood Lane Underground station was renamed Wood Lane (White City) in 1920. It became simply White City, as it is known today, in 1947.

Fredrick Charles Herrick designed posters for the Underground Group between 1920 and 1933.

F C Herrick studied at Leicester College of Art and Crafts and the Royal College of Art. He designed the famous Wembley Lion logo for the British Empire Exhibition in 1924 and he also worked as a painter.

*Important: Delivery to the United States is currently paused while we work to understand new rules around tariffs and imports from 1 September 2025.*

Please allow 3-5 working days for UK delivery from order date. Please note some items (such as posters) may arrive separately

(Please note UK delivery for limited edition and special edition prints is currently 15 working days)

During sale periods please allow up to 7 days for standard UK shipping.

UK standard delivery £5 per order.

UK next day delivery (orders placed before 12pm) £8 per order.

Please note, working days are classed as Monday to Friday only, excluding UK Bank Holidays and Public Holidays for UK deliveries.

For International delivery, please allow up to 21 working days. International delivery charges are variable (according the weight and region). The delivery rate will be displayed at checkout.

The below delivery information is for our general stocked products.

To make a return, please follow our instructions below:

1. Send an email to [email protected] within 14 days of receiving your goods to notify us of the return.
2. Return the item(s) to the address below within 28 days of receiving the item/s. Please make sure to include your order number. Clothing items which are being returned due to incorrect sizing can be returned opened as long they are unworn, and the tags are attached.
3. The return shipment cost must be paid by you and will not be covered by the London Transport Museum, unless the item is faulty. We would recommend that you use recorded delivery.
4. Once the returned item/s has been received and processed by our warehouse, we will issue you a refund within 14 working days.

Please send your order to (returns address for print to order prints and made to order furniture outlined further below):

London Transport Museum
PO Box 621
York House, Wetherby Road
York,
YO26 7NH

Faulty items

If you have received a faulty, damaged or incorrect item, please contact [email protected] with details and an image of the fault and we will advise you further.