Privacy Policy
What cookies are
When we provide services to you online, we want to make them easy, useful and reliable. Where services are delivered on the internet, this sometimes involves placing small amounts of information on your device (eg computer, tablet or mobile phone). These include small files known as cookies, and other similar technologies (such as web beacons, local storage and digital fingerprinting). These all have a very similar function of understanding people's behaviour while using websites and mobile applications. They can sometimes be used to provide information about your device or its approximate location through the unique IP address associated with it.
We will refer to these cookies and similar technologies as “cookies” for the rest of this notice.
Cookies are used to improve services for you by, for example:
- Enabling a service to recognise your device so you don't have to give the same information several times during one task
- Measuring how many people are using our online services, so they can be made easier to use and there's enough capacity to ensure they are fast
- Analysing data to help us understand how people interact with our site so we can make it better. We do not use any data collected to identify you as an individual.
Cookies can also be used to show you adverts relevant to you and your interests. There is more detail below on how advertising cookies work on London Transport Museum websites.
Changing your cookie settings
Your consent applies to the following domains: www.ltmuseumshop.co.uk
Your consent ID: Cp4Nc1V7wIAOzXFn4vOLrhexS14omvZRycXCxqxhPAW6biL3RoTSYQ==Consent date: Thursday, January 29, 2026 at 03:24:43 PM GMT+5:30
Cookie declaration last updated on 1/19/26 by Cookiebot:
We are allowed to place cookies on a device where it is strictly necessary to the operation of the website (see ‘Essential cookies’ section below, for more detail). All other cookies can only be placed on a device with consent.
We have implemented a cookie consent management tool across our ltmuseum.co.uk and ltmuseumshop.co.uk websites. For information relating to ltmuseum.co.uk click here. We are using a third party software solution, called Cookiebot. This tool allows you to set your cookie settings and amend them whenever you wish. This page shows you exactly what cookies you have set for ltmuseumshop.co.uk.
At any point you can change any of your cookie settings by clicking on the ‘Change your consent’ or ‘Withdraw consent’ links above. If you click ‘withdraw consent’ all cookies will cease to be stored on your device, with the exception of those categorised as ‘essential’. For an explanation of ‘essential’ cookies, please see below.
In accordance with privacy legislation, London Transport Museum Shop will prompt you to check your cookie settings from time to time. If we make any major changes to our use of cookies our website will show you the consent management tool again. Even if we don’t make any substantial changes you will be prompted to review your settings every 12 months to ensure your consent remains valid and up to date.
You can visit the AboutCookies website, for more information about cookies and how to manage them.
Some web browsers have a ‘Do not Track’ setting. ltmuseumshop.co.uk acknowledge your ‘Do not Track’ setting. However, if you’ve turned on the ‘Do not Track’ setting in your browser, some features of our website may not work.
Our cookies and what they do
Essential cookies
Ensure our website works properly, by enabling basic functions like page navigation and access to secure areas of the website.
__cf_bm
Provider: feefo.com
Purpose: This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.
Expiry: 1 day
Type: HTTP Cookie
CookieConsent
Provider: www.ltmuseumshop.co.uk
Purpose: Stores the user's cookie consent state for the current domain
Expiry: 1 year
Type: HTTP Cookie
form_key
Provider: www.ltmuseumshop.co.uk
Purpose: Ensures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor.
Expiry: 1 day
Type: HTTP Cookie
mage-banners-cache-storage
Provider: www.ltmuseumshop.co.uk
Purpose: This cookie is necessary for the cache function. A cache is used by the website to optimize the response time between the visitor and the website. The cache is usually stored on the visitor’s browser.
Expiry: Session
Type: HTTP Cookie
mage-banners-cache-storage
Provider: www.ltmuseumshop.co.uk
Purpose: This cookie is necessary for the cache function. A cache is used by the website to optimize the response time between the visitor and the website. The cache is usually stored on the visitor’s browser.
Expiry: Persistent
Type: HTML Local Storage
mage-banners-cache-timeout
Provider: www.ltmuseumshop.co.uk
Purpose: This cookie is necessary for the cache function. A cache is used by the website to optimize the response time between the visitor and the website. The cache is usually stored on the visitor’s browser.
Expiry: Persistent
Type: HTML Local Storage
mage-banners-storeId
Provider: www.ltmuseumshop.co.uk
Purpose: This cookie is necessary for the cache function. A cache is used by the website to optimize the response time between the visitor and the website. The cache is usually stored on the visitor’s browser.
Expiry: Persistent
Type: HTML Local Storage
mage-cache-sessid
Provider: www.ltmuseumshop.co.uk
Purpose: This cookie is used in context with load balancing - This optimizes the response rate between the visitor and the site, by distributing the traffic load on multiple network links or servers.
Expiry: 1 day
Type: HTTP Cookie
mage-cache-storage
Provider: www.ltmuseumshop.co.uk
Purpose: This cookie is used in context with load balancing - This optimizes the response rate between the visitor and the site, by distributing the traffic load on multiple network links or servers.
Expiry: 1 day
Type: HTTP Cookie
mage-cache-storage
Provider: www.ltmuseumshop.co.uk
Purpose: Used to optimize the loading speed on the website. This is done by pre-loading some procedures in the visitors' browser.
Expiry: Persistent
Type: HTML Local Storage
mage-cache-storage-section-invalidation
Provider: www.ltmuseumshop.co.uk
Purpose: Used to optimize the loading speed on the website. This is done by pre-loading some procedures in the visitors' browser.
Expiry: Persistent
Type: HTML Local Storage
mage-cache-storage-section-invalidation
Provider: www.ltmuseumshop.co.uk
Purpose: This cookie is used in context with load balancing - This optimizes the response rate between the visitor and the site, by distributing the traffic load on multiple network links or servers.
Expiry: 1 day
Type: HTTP Cookie
mage-cache-timeout
Provider: www.ltmuseumshop.co.uk
Purpose: This cookie is necessary for the cache function. A cache is used by the website to optimize the response time between the visitor and the website. The cache is usually stored on the visitor’s browser.
Expiry: Persistent
Type: HTML Local Storage
mage-messages
Provider: www.ltmuseumshop.co.uk
Purpose: Necessary for the functionality of the website's chat-box function.
Expiry: 1 day
Type: HTTP Cookie
PHPSESSID
Provider: www.ltmuseumshop.co.uk
Purpose: Preserves user session state across page requests.
Expiry: 1 day
Type: HTTP Cookie
private_content_version
Provider: www.ltmuseumshop.co.uk
Purpose: This cookie is necessary for the cache function. A cache is used by the website to optimize the response time between the visitor and the website. The cache is usually stored on the visitor’s browser.
Expiry: 400 days
Type: HTTP Cookie
product_data_storage
Provider: www.ltmuseumshop.co.uk
Purpose: Necessary for the compare-products function on the website.
Expiry: Persistent
Type: HTML Local Storage
rc::a
Provider: gstatic.com
Purpose: This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.
Expiry: Persistent
Type: HTML Local Storage
rc::c
Provider: gstatic.com
Purpose: This cookie is used to distinguish between humans and bots.
Expiry: Session
Type: HTML Local Storage
recently_compared_product
Provider: www.ltmuseumshop.co.uk
Purpose: Necessary for the compare-products function on the website.
Expiry: 1 day
Type: HTTP Cookie
What they do:
- Remember information you've entered in a form or details about a payment you want to make. Without them, this would be lost every time you moved to a new page
- If you're signed in to a secure area, like your account area, they recognise that you have already signed in. Without them, you'd need to sign in each time you moved to a new page
Functionality cookies
Enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
What they do:
- Remember any settings you've applied, such as layout, text size, preferences or colours
- Remember if we've already asked you if you want to complete a survey
- Show you when you're logged in to the website
- Enable us to share information with partners who provide a service on our site. This is only to provide the service, product or function, not for any other purpose
Performance cookies
Collect information about how visitors use our website – for example, the most popular pages and any error pages you see. We combine this information and use it to improve our website. We do not use any information collected to identify you as an individual.
magepal-enhanced-ecommerce
Provider: www.ltmuseumshop.co.uk
Purpose: Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator.
Expiry: 1 day
Type: HTTP Cookie
magepal-enhanced-ecommerce
Provider: www.ltmuseumshop.co.uk
Purpose: Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator.
Expiry: Persistent
Type: HTML Local Storage
product_data_storage
Provider: www.ltmuseumshop.co.uk
Purpose: Determines which products the user has viewed, allowing the website to promote related products.
Expiry: 1 day
Type: HTTP Cookie
recently_compared_product_previous
Provider: www.ltmuseumshop.co.uk
Purpose: Necessary for the compare-products function on the website.
Expiry: 1 day
Type: HTTP Cookie
recently_viewed_product
Provider: www.ltmuseumshop.co.uk
Purpose: Determines which products the user has viewed, allowing the website to promote related products.
Expiry: 1 day
Type: HTTP Cookie
recently_viewed_product_previous
Provider: www.ltmuseumshop.co.uk
Purpose: Collects information on which products have been viewed by the visitor - This is used for optimizing the specific visitor's navigation on the website.
Expiry: 1 day
Type: HTTP Cookie
What they do:
- Give us an overall picture of how people use our website by telling us things like the number of visitors to each page and what people do on a page
- Allow us to test out ideas to find out what's working and what could be improved. We do this by seeing what people click on and how they move through the site
Advertising cookies
These cookies are used to track visitors across websites (not just London Transport Museum websites). They are placed by our advertising partners to show you personalised adverts, on other websites that you visit, relevant to you and your interests. They are also used to limit the number of times you see an advert, as well as help measure the effectiveness of advertising campaigns, provide audience insight and support product development.
We also share device-level information about your use of our site with our advertising and analytics partners. They may combine it with other information that you've provided to them or that they've collected from your use of their services. They remember that you have visited a website and this information is shared with other organisations, such as advertisers.
Please be aware that these cookies are not placed by London Transport Museum Shop. If you would like more information about the cookies used by the companies or advertising networks we use, as well as information on how to opt out, please see their individual privacy policies below. You can find out more about third-party advertising cookies on the 'Your Online Choices' website.
Privacy policies
Doubleclick (Google)
This is specific to the display advertising on our sites. User data is anonymous.
_ga [x2]
Provider: co.uk, ltmuseumshop.co.uk
Purpose: Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.
Expiry: 2 years
Type: HTTP Cookie
_ga_# [x3]
Provider: co.uk, ltmuseumshop.co.uk, www.ltmuseumshop.co.uk
Purpose: Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.
Expiry: 2 years
Type: HTTP Cookie
_gcl_au [x2]
Provider: co.uk, ltmuseumshop.co.uk
Purpose: Used to measure the efficiency of the website’s advertisement efforts, by collecting data on the conversion rate of the website’s ads across multiple websites.
Expiry: 3 months
Type: HTTP Cookie
_gcl_ls
Provider: www.googletagmanager.com
Purpose: Tracks the conversion rate between the user and the advertisement banners on the website - This serves to optimise the relevance of the advertisements on the website.
Expiry: Persistent
Type: HTML Local Storage
recently_compared_product
Provider: www.ltmuseumshop.co.uk
Purpose: This cookie is used to determine which products the visitor has viewed. This information is used to promote related products and optimize ad-efficiency.
Expiry: Persistent
Type: HTML Local Storage
recently_compared_product_previous
Provider: www.ltmuseumshop.co.uk
Purpose: Collects information on which products have been viewed by the visitor - This is used for optimizing the specific visitor's navigation on the website.
Expiry: Persistent
Type: HTML Local Storage
recently_viewed_product
Provider: www.ltmuseumshop.co.uk
Purpose: Collects information on which products have been viewed by the visitor - This is used for optimizing the specific visitor's navigation on the website.
Expiry: Persistent
Type: HTML Local Storage
recently_viewed_product_previous
Provider: www.ltmuseumshop.co.uk
Purpose: Collects information on which products have been viewed by the visitor - This is used for optimizing the specific visitor's navigation on the website.
Expiry: Persistent
Type: HTML Local Storage
What they do:
- These cookies collect information about your browsing habits to make advertising content more relevant to you and your interests
Unclassified cookies
Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.
exitintent
Provider: www.ltmuseumshop.co.uk
Purpose: Pending
Expiry: Session
Type: HTTP Cookie
popup-timing
Provider: www.ltmuseumshop.co.uk
Purpose: Pending
Expiry: 1 day
Type: HTTP Cookie
reevoo_test.# [x2]
Provider: co.uk, ltmuseumshop.co.uk
Purpose: Pending
Expiry: Session
Type: HTTP Cookie
We'll always keep our cookie lists as up to date as possible. The London Transport Museum websites will be scanned once a month to ensure the above cookie lists are kept up to date. Any new cookies will be categorised and blocked in accordance with your previously given cookie consent.
Third-party cookies
Embedded content
Sometimes, we embed images or videos from websites such as YouTube. As a result, when you visit a page featuring such content, you may be presented with cookies from these websites. We do not control these cookies and cannot prevent these sites or domains from collecting information on your use of this content.
You should check the relevant third-party website for more information about them and how to opt out. If you are not logged in to their services, they will not know who you are but may still gather anonymous usage information (eg number of views, plays, loads, etc).
Read more about YouTube's privacy policy for embedded content.
Read more about Twitter's privacy policy.
Read more about Issuu's privacy policy.
Social networking and sharing tools
We feature embedded widgets that enable you to connect with London Transport Museum Shop through a number of popular social networking sites (e.g. Twitter, Facebook, LinkedIn, Pinterest, etc).
These sites may set cookies which can identify you as an individual when you are also logged in to their services. This means they may be collecting information about what you are doing all around the internet, including on London Transport Museum sites. We do not control these cookies and you should check the relevant third-party website to see how your information is used and how to opt out.
Google Analytics
To opt out of being tracked by Google Analytics across all websites you view, you can download and install a browser add-on created by Google Analytics for this purpose
Hotjar
To opt out of services provided by HotJar including heatmaps, visitor recordings, funnels, feedback forms and surveys, please go to the following link: https://www.hotjar.com/policies/do-not-track/
Changes to this page
It's likely that we'll need to update this statement from time to time, so check back here regularly to find out more. Your continued use of the site will mean that you accept those revisions.