{"product_id":"summer-outings-by-private-bus-poster","title":"Summer Outings by Private Bus Poster","description":"\u003cp\u003e\u003cspan\u003eThis poster promotes the hire service offered by the London General Omnibus Company (L.G.O.C.) for private outings.\u003c\/span\u003e\u003cbr data-once=\"excludeFromOwl\" class=\"exclude-from-owl\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne such outing, a day trip to the country for a picnic, is illustrated by L B Black. Details for arranging a private hire are included as part of the destination board on the bus.\u003c\/span\u003e\u003cbr data-once=\"excludeFromOwl\" class=\"exclude-from-owl\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe L.G.O.C. was taken over by the Underground Electric Railways Company of London (U.E.R.L.) in 1912. It adopted the fleet name 'General' and used a striking red and white colour scheme. The livery was adopted by London Transport in 1933, and marks the origin of London's famous red buses.\u003c\/span\u003e\u003c\/p\u003e","brand":"London Transport Museum","offers":[{"title":"Default Title","offer_id":56443197129052,"sku":"178624","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/8090\/2236\/files\/178624.png?v=1768215349","url":"https:\/\/shop.ltmuseum.co.uk\/products\/summer-outings-by-private-bus-poster","provider":"London Transport Museum","version":"1.0","type":"link"}