{"product_id":"museum-of-natural-history-edward-mcknight-kauffer-1923","title":"Museum of Natural History - Edward McKnight Kauffer, 1923","description":"\u003cp\u003eEdward McKnight Kauffer undertook numerous commissions for the Underground including leaflet and book cover designs as well as posters.\u003c\/p\u003e\n\u003cp\u003eThis poster, in a bold graphic style, publicised the Natural History Museum, and the nearby South Kensington station. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eMcKnight Kauffer had been 'discovered' by Frank Pick, the man behind the bold advertising style of the Underground group and later London Transport. The posters encouraged the idea that everything London had to offer was accessible by travel on bus, tram or train. McKnight Kauffer produced his first Underground poster in 1915 and designed more than 100 for the Underground over the next 25 years.\u003c\/p\u003e\n\u003cp\u003ePrinted on a 170gsm silk paper.\u003c\/p\u003e","brand":"London Transport Museum","offers":[{"title":"Default Title","offer_id":56443265352028,"sku":"453714","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/8090\/2236\/files\/natural_history_453714.jpg?v=1768216178","url":"https:\/\/shop.ltmuseum.co.uk\/products\/museum-of-natural-history-edward-mcknight-kauffer-1923","provider":"London Transport Museum","version":"1.0","type":"link"}