{"product_id":"logo-for-london-d-r-e193-poster-33165","title":"Logo For London D\/R\/E193 Poster","description":"\u003cp\u003eThis poster was produced to celebrate a London Transport Museum exhibition on the roundel 'A Logo for London' that ran from September 2000 to April 2001.\u003c\/p\u003e\n\n\u003cp\u003eThe roundel, the symbol of London’s public transport and a powerful icon of the city, is almost 100 years old.\u003c\/p\u003e\n\n\u003cp\u003eFrom its humble beginnings as a platform name board in 1908, the roundel has become a famous company trademark, providing a unified corporate identity for all London’s transport services - from trains and buses, stations and bus stops - to staff uniforms and publicity.\u003c\/p\u003e\n\n\u003cp\u003eOver the years there have been many attempts to redesign it – or even get rid of it completely.\u003c\/p\u003e\n\n\u003cp\u003eHowever, the roundel has survived into the 21st century to become one of the most recognised and imitated logos in the world.\u003c\/p\u003e","brand":"London Transport Museum","offers":[{"title":"Default Title","offer_id":56443211481436,"sku":"57707","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/8090\/2236\/files\/57707_fep_logo_for_london_dr.jpg?v=1768215551","url":"https:\/\/shop.ltmuseum.co.uk\/products\/logo-for-london-d-r-e193-poster-33165","provider":"London Transport Museum","version":"1.0","type":"link"}