{"product_id":"harry-beck-underground-map","title":"Harry Beck Underground Map","description":"\u003cdiv class=\"ewa-rteLine\"\u003eAn exclusive poster commissioned by Transport for London featuring a vintage 1941 Underground map.\u003c\/div\u003e\n\n\u003cdiv class=\"ewa-rteLine\"\u003eThis exclusive poster features a map by Harry Beck showing several planned extension to the Underground system which were cancelled following the economic effects of World World II.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003cp\u003eHarry Beck is best known as the designer of the London Underground diagrammatic map. Beck, worked as a draughtsman for London Transport and submitted a new design to illustrate the Underground system in 1931. At first it was rejected, but he resubmitted with minor revisions a year later. In 1933 Frank Pick gave the design a trial printing. The map simplified the layout of the lines enlarging the central area in relation to the outlying districts and using only vertical, horizontal and 45 degree diagonal lines. Interchange stations were also highlighted. The diagrammatic representation proved to be popular and easily understood by travellers on the Underground.\u003c\/p\u003e","brand":"London Transport Museum","offers":[{"title":"Default Title","offer_id":56443203092828,"sku":"109802","price":3.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/8090\/2236\/files\/beck_poster-map.jpg?v=1768215459","url":"https:\/\/shop.ltmuseum.co.uk\/products\/harry-beck-underground-map","provider":"London Transport Museum","version":"1.0","type":"link"}